NETFLIX | STRANGER THINGS

BRAND MANAGEMENT / STRATEGY / PRODUCTION

No one at Netflix was truly prepared for the success of Stranger Things. With little to no support behind the show, Netflix had to suddenly promote the runaway summer hit in a big way for Halloween.

We found a group of super fans in Atlanta, Georgia who couldn’t stop talking about how the show was shot there and featured Brenda Woods, a local news anchor, in a brief cameo role. Seizing the opportunity, we extended Brenda Woods’ cameo and Stranger Things fans were ecstatic that #JusticeForBarb was actually happening.

PRESS: MASHABLE, VANITY FAIR, ESQUIRE, REFINERY 29, BUSTLE, DEN OF GEEK, GIZMODO, PEREZ HILTON, UPROXX